Our Story

ASPENX is a contemporary retail and experience brand unveiled in December of 2021 by the Aspen Skiing Company - owners and operators of Aspen SnowmassThe Little Nell and Limelight Hotels.

Conceptualized by artist and entrepreneur Paula Crown, ASPENX offers a menu of ski performance wear, unique collaborations, premium ski and bike rentals and custom experiences inspired by the technical excellence and thought leadership of Aspen. Bringing together the worlds of performance, innovation, and fashion, ASPENX has leveraged the expertise of Aspen Skiing Company’s world-class ski professionals to develop a line with equal emphasis on function and style. 

Its first concept store, now open in the epicenter of Aspen’s Gondola Plaza, offers bespoke retail, elevated rental equipment, and exceptional food and wine experiences both on- and off-mountain.

ASPENX launches ahead of the momentous 75th anniversary of Aspen Skiing Company on January 11, 2022. Inspired by this historical milestone and Aspen’s position both as a thought leader and an athletic playground, ASPENX marks the start of a new era of innovation for the beloved destination.